WWW PEGIDA FACEBOOK DE

When populists come to be popular: comparing facebook use über the right-wing activity Pegida und German politics parties
Sebastian stier Department Computational society Science, GESIS – leibniz Institute zum the social Sciences, Cologne, GermanyCorrespondencesebastian.stier
gesis.org,
Lisa Posch department Computational society Science, GESIS – leibniz Institute for the social Sciences, Cologne, Germany; Department des Computer Science, University des Koblenz-Landau, Koblenz, Germany
Arnim Bleier department Computational social Science, GESIS – leibniz Institute for the social Sciences, Cologne, Germany
Markus Strohmaier room Computational society Science, GESIS – leibniz Institute zum the society Sciences, Cologne, Germany; Department des Computer Science, University of Koblenz-Landau, Koblenz, Germany


ABSTRACT

Previous research has acknowledged the use of social media in political communication von right-wing populist parties und politicians. Less zu sein known, however, around its pivotal role for right-wing social motions which count on personalized messages kommen sie mobilize supporters und challenge the mainstream splitterpartei system. This file analyzes online political communication by the right-wing populist motion Pegida und German political parties. Us investigate kommen sie which extent partys attract supporters of Pegida, to which degree they resolve topics similar zu Pegida und whether your topic use has become an ext similar end a period von almost two years. Ns empirical analysis ist based on auf facebook posts über main accounts and individual representatives des these politics groups. We zuerst show that there are considerable overlaps in the audiences of Pegida und the new challenger bei the splitter linterparty system, AfD. Climate we use topic modell to characterize object use von party and surveyed crowdworkers to which degree they perceive die identified topics as populist communication. Ns results zeigen that if Pegida und AfD talk around rather unique topics und smaller neben engage kommen sie varying levels with the topics populists emphasize, die two governing neben CDU und SPD plainly deemphasize those. Overall, the findings suggest that die considerable attention devoted to populist actors and shifts in public opinion early to ns refugee crisis schutz left just moderate marks bei political interaction within ns mainstream splitterpartei system.

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KEYWORDS:

Political communicationpopulismprotest movementsparty politicstopic modelingFacebook

Disclosure statement

No potential conflict of interest was reported von the authors.


ORCID

Sebastian bullen http://orcid.org/0000-0002-1217-5778


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